Wired

"The “Do Not Sell My Personal Information” link from the bottom of the homepage leads to a window where the default state is to “Sell My Personal Information On This Site Using Cookies.” However, the toggle button is unclear – because it is not labelled, it is not immediately obvious whether it is in the “on” or “off” state. Plus, even after toggling the button, you have to remember to click the “Confirm My Choices” button or changes to the setting will not be saved. Note that this link is for California residents only per the 2020 CCPA legislation."

Some check boxes are opt-in while others are opt-out, thus tricking users that skim the fine print.

Wired's consent management platform shows unselected settings as having 'Objection applied'. A box to opt-in is labelled 'Remove objection'. Using the word 'objection' implies shaming the user for not having opted in.