Definition
Prohibits unfair and unlawful business practices that deceive or mislead consumers in California.
Excerpt
As used in this chapter, unfair competition shall mean and include any unlawful, unfair or fraudulent business act or practice and unfair, deceptive, untrue or misleading advertising and any act prohibited by Chapter 1 (commencing with Section 17500) of Part 3 of Division 7 of the Business and Professions Code.
Related cases
Noom Inc reached a settlement with FTC, accusing the app provider of tricking customers into signing up for "risk-free" trial periods only to force them into automatic and costly renewals that were difficult to cancel.
Related deceptive patterns
The user is unknowingly enrolled in a recurring subscription or payment plan without clear disclosure or their explicit consent.
The user finds it easy to sign up or subscribe, but when they want to cancel they find it very hard.