Definition
Prohibits unfair and unlawful business practices that deceive or mislead consumers in California.
Excerpt
As used in this chapter, unfair competition shall mean and include any unlawful, unfair or fraudulent business act or practice and unfair, deceptive, untrue or misleading advertising and any act prohibited by Chapter 1 (commencing with Section 17500) of Part 3 of Division 7 of the Business and Professions Code.
Related cases
Noom Inc reached a settlement, having been accused of tricking customers into signing up for "risk-free" trial periods only to force them into automatic and costly renewals that were difficult to cancel.
Nintendo faces a class action lawsuit over allegedly compelling players to make in-game purchases by creating hurdles for non-buyers and employing fake limited-time offers.