Articles

This study compares the effects of high-pressure sales messages on Autistic and non-autistic consumers. High pressure sales messages are those that make overstated claims; create a false sense of urgency, scarcity, or fear; or emphasize uncommon results. When the reactions of 83 Autistic individuals were compared with 79 non-autistic individuals, the Autistic individuals were less likely to recognize the sales messages as advertising, and they were more likely to feel anxious and stressed. However, there was no significant difference between the groups in their willingness to click on the ads