Are Dark Patterns Anticompetitive?
September 11, 2025
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G. Day, Abbey Stemler
This research argues that technology designed to extract wealth from consumers, eroding decisional privacy, diminishes consumer welfare. It highlights how platforms use addictive designs and "dark patterns" to manipulate users and gain market power. The article insists that courts must recognize the importance of decisional privacy within antitrust frameworks, arguing that online manipulation prevents consumers from acting rationally and that competitive digital markets would enhance consumer welfare by fostering competition over privacy and disseminating information about dark patterns.
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