Companies Think Their Idiot Customers Will Accidentally Cancel Their Subscriptions if It's Too Easy
August 9, 2023
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Mack DeGeurin
“If sellers are required to enable cancellation through a single click or action by the consumer, accidental cancellations will become much more common, as consumers will not reasonably expect to remove their recurring goods or services with just one click,” the Association of National Advertisers said in a statement.