Dark Patterns and Online Consumer Vulnerability

November 12, 2023
Zac, Amit and Huang, Yun-Chun and von Moltke, Amédée and Decker, Christopher and Ezrachi, Ariel

Should protection be afforded to all online users, or only to certain vulnerable groups that are more susceptible to manipulation? Using a novel empirical design, we test the susceptibility of different groups to a range of dark patterns.

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