Articles

This research investigates the impact of dark patterns on user experience, specifically focusing on perceived annoyance and brand trust. An experiment involving 204 participants using two versions of a fictitious online shop (one with dark patterns, one without) revealed that dark patterns lead to higher perceived annoyance. A significant connection was found between perceived annoyance and expressed brand trust. However, the study did not find a connection between participants' affinity for technology and their ability to recognize and counter dark patterns.