Dufresne Group Pays $3.25M CAD for Dark Patterns and Unsupported Pricing

November 12, 2023
Kelly Harris & Jane Huang

TDG offered consumers products at inflated regular prices and then marketed the products at big discounts giving misleading impression that consumers were savings on those products. The Bureau found that TDG advertised urgent, limited time offers to consumers, including using tactics like countdown timers.

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