Articles

Finding Dark Patterns in Casual Mobile Games Using Heuristic Evaluation

September 11, 2025
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Refal Pradama Dahlan, Meredita Susanty
This research identifies dark patterns commonly found in popular and profitable casual mobile games through heuristic evaluation. Key dark patterns include "Pay to Skip" (selling elements to bypass challenges), "Grinding" (forcing repetitive mechanics for progress), and "Playing by Appointment" (requiring specific playtimes with rewards/punishments). The findings serve as a counter-guideline for game development and a basis for discussions on ethical game design.
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