Following ACM actions, Wish bans fake discounts and blocks personalized pricing
April 4, 2023
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Dries Cuijper
Following actions of the Netherlands Authority for Consumers and Markets (ACM), online platform Wish has banned its merchants from using fake discounts on its platform. In addition, Wish has blocked the use of personalized pricing in the EU since May 25, 2022. This has been the result of actions taken by ACM.