How people read on the web: the eyetracking evidence
April 4, 2023
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Nielsen, Jakob; Norman, D. A.; Pernice, Kara; Whitenton, Kathryn; Nielsen, Jakob
"The findings in this 412-page report are the culmination of three large-scale eyetracking studies spanning 13 years, involving over 500 participants and more than 750 hours of testing session time."