Korea Fair Trade Commission announces guidelines on ‘dark pattern’ advertising
August 25, 2023
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Shin Kiwon, Kang Il and Boyeon Kim
The KFTC had previously included an extensive strategy for effectively regulating ‘dark patterns,’ a form of deceptive advertising, in its annual enforcement plan. In April 2023, the KFTC further outlined the criteria for defining a dark pattern in its policy direction announcement, and pledged to actively address any activities that deviate from such criteria while fully respecting market autonomy.