Korea Fair Trade Commission announces guidelines on ‘dark pattern’ advertising

August 25, 2023
Shin Kiwon, Kang Il and Boyeon Kim

The KFTC had previously included an extensive strategy for effectively regulating ‘dark patterns,’ a form of deceptive advertising, in its annual enforcement plan. In April 2023, the KFTC further outlined the criteria for defining a dark pattern in its policy direction announcement, and pledged to actively address any activities that deviate from such criteria while fully respecting market autonomy.

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