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Let's Talk About Socio-Technical Angst: Tracing the History and Evolution of Dark Patterns on Twitter from 2010-2021

September 11, 2025
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Ike Obi, Colin M. Gray, S. Chivukula, Jacob Duane, Janna Johns, Matthew Will, Ziqing Li, Thomas V Carlock
This paper examines the history and evolution of the Twitter discourse surrounding #darkpatterns from June 2010 to April 2021. It uses quantitative and qualitative methods to describe how this discourse has changed over time, framing it as an emergent transdisciplinary conversation connecting multiple perspectives. The discourse is marked by socio-technical angst, aimed at identifying and fighting deceptive design practices. The paper also discusses potential future trajectories and opportunities for scholarship at the intersection of design, policy, and activism.
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