Linguistic Dead-Ends and Alphabet Soup: Finding Dark Patterns in Japanese Apps

August 9, 2023
Shun Hidaka, Sota Kobuki, Mizuki Watanabe, and Katie Seaborn

In this work, we analyzed 200 popular mobile apps in the Japanese market. We found that most apps had dark patterns, with an average of 3.9 per app. We also identified a new class of dark pattern: “Linguistic Dead-Ends” in the forms of “Untranslation” and “Alphabet Soup.” We outline the implications for design and research practice, especially for future cross-cultural research on dark patterns

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