Deceptive Patterns
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Photo-sharing community EyeEm will license users’ photos to train AI if they don’t delete them

Author
Deceptive Patterns
Date
26 Apr 2024

“Joaquin Cuenca Abela, CEO of Freepik, hinted at the company’s possible plans for EyeEm, saying it would explore how to bring more AI into the equation for creators on the platform. As it turns out, that meant selling their work to train AI models.”

EyeEm, the Berlin-based photo-sharing community that exited last year to Spanish company Freepik after going bankrupt, is now licensing its users’ photos to train AI models. Earlier this month, the company informed users via email that it was adding a new clause to its Terms & Conditions that would grant it the rights to upload users’ content to “train, develop, and improve software, algorithms, and machine-learning models.” Users were given 30 days to opt out by removing all their content from EyeEm’s platform. Otherwise, they were consenting to this use case for their work.