Articles

Privately Policing Dark Patterns

September 11, 2025
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G. Dickinson
This research proposes leveraging state private law to define and track evolving "dark patterns," which are user interface designs that trick or coerce users into making unintended choices. The article suggests that judge-crafted decisional law can quickly respond to new techniques, flexibly define the boundary between permissible and impermissible designs, and bolster regulatory enforcement by identifying designs that undermine user autonomy.
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