Regulating Dark Patterns
September 11, 2025
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Martin Brenncke
This article maps European Union laws addressing dark patterns, arguing that these laws protect biased consumers and regulate for autonomy. It offers a specific conception of autonomous decision-making and a novel normative classification for dark patterns, developing a taxonomy of six categories of autonomy violations. This framework aims to uncover existing EU law violations, delineate acceptable influences from autonomy violations, and provide guidance for policymakers.
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