Articles

This research reveals the significant impact of dark patterns on consumer behavior, showing how even mild dark patterns can double user sign-ups for dubious services, while aggressive ones can quadruple them. It highlights that decision architecture, not price, drives consumer purchasing decisions when dark patterns are present. The study identifies specific effective dark patterns (hidden information, trick questions, obstruction) and proposes legal frameworks, suggesting dark pattern audits for FTC consent decrees, as many dark patterns appear to violate unfair and deceptive trade laws.