"So I Sold My Soul": Effects of Dark Patterns in Cookie Notices on End-User Behavior and Perceptions
September 11, 2025
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Ida Borberg, Rene Hougaard, Willard Rafnsson, O. Kulyk
This research investigates user behavior and mental models concerning dark patterns in cookie notices. Findings confirm that notice design impacts consent decisions and recall. Users recognize dark patterns and are uncomfortable with data collection practices but often don't act due to decision fatigue. The study concludes that website maintainers should rethink consent requests and end-users need better privacy protection solutions.
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