The Subtle Tricks Shopping Sites Use to Make You Spend More

April 4, 2023
Louise Matsakis

"Last year, researchers from Princeton University and the University of Chicago published a study looking at roughly 11,000 shopping sites, and found dark patterns on more than 11 percent of them, including major retailers like Fashion Nova and J.C. Penney. The researchers discovered that the more popular the website, the more likely it was to feature dark patterns."

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