TikTok is testing a feature that involves influencers engaging with a brand seemingly advertising it, but where instead of money, they receive ‘free views’.

April 4, 2023
Catalina Goanta

Unlike platform ads (contracts between brands-platforms), native ads often have off-platform supply chains. While platforming the latter might be a transparency gain (esp under DSA registration), here TikTok is just playing with performance indicators. The medium is the message

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