TikTok is testing a feature that involves influencers engaging with a brand seemingly advertising it, but where instead of money, they receive ‘free views’.
September 11, 2025
|
Catalina Goanta
Unlike platform ads (contracts between brands-platforms), native ads often have off-platform supply chains. While platforming the latter might be a transparency gain (esp under DSA registration), here TikTok is just playing with performance indicators. The medium is the message
View full article ›