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Deceptive Patterns: Book by Harry Brignull
Deceptive Patterns: Book by Harry Brignull

Part 5: Stamping out deceptive patterns

The fact that deceptive patterns haven’t gone away or reduced in volume in recent years means that whatever we’ve tried so far isn’t working. It would have been nice to have seen success in some countries or legal jurisdictions so we could look closely at what they’ve done, but sadly the story is pretty similar worldwide.

When I first wrote about deceptive patterns in 2010, I naively hoped that the problem was mainly around lack of awareness. I hoped that techniques like education, codes of ethics, naming and shaming, and self-regulation would be enough. Given how deceptive patterns are now substantially more widespread than ever before, it’s obvious that these approaches aren’t working on their own...

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24. Harm to the marketplace
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25. Our attempts so far have not been successful