Deceptive Design – formerly
Hall of Shame ›


BeyondMenu uses fake reservation confirmation in an email campaign to drive open rates

Airtable ID


BeyondMenu used the email subject line "Your Friday reservation is confirmed..." - which was likely to alarm users, none of whom had made a reservation. When opened, the email reads "Your reservation is confirmed with your couch... Order now"

Jul 30, 2022

Blinkplays | Jul 30, 2022