IndiGo

Mystery over @IndiGo 's clever seat-purchase ploy unraveled. While the seat selection is not compulsory, following are the ways the airline has tried to benefit from confusing travellers through deliberate omission. I explain below

Came across this “confirmshaming” dark pattern in the Indigo app when I was booking a flight. That’s when it “present users with opt-out labels that are worded in a derogatory or belittling manner, making users feel bad about choosing not to engage with the offered service”