Mystery over @IndiGo 's clever seat-purchase ploy unraveled. While the seat selection is not compulsory, following are the ways the airline has tried to benefit from confusing travellers through deliberate omission. I explain below

IndiGo
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jagritichandra
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October 26, 2023

Came across this “confirmshaming” dark pattern in the Indigo app when I was booking a flight. That’s when it “present users with opt-out labels that are worded in a derogatory or belittling manner, making users feel bad about choosing not to engage with the offered service”

IndiGo
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NCResq
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November 11, 2023