Deceptive Design (formerly darkpatterns.org)
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New Balance

New Balance: opt-out option.

Airtable ID

471

Trick Questions on http://newbalance.co.uk. Normally, checkboxes are designed to be ticked to opt in. In this case however, the user is required to tick to opt out.

Feb 21, 2021

Mathur, Arunesh; Acar, Gunes; Friedman, Michael J.; Lucherini, Elena; Mayer, Jonathan; Chetty, Marshini; Narayanan, Arvind | Feb 21, 2021

How E-Commerce Sites Manipulate You Into Buying Things You May Not Want

Airtable ID

270

"'Alexandra from Anaheim just saved $222 on her order' says one message next to an image of a bright, multicolored dress. [...] But “Alexandra from Anaheim” did not buy the dress. She does not exist."

Jun 24, 2019

Jennifer Valentino-DeVries | Jun 24, 2019