Trick Questions on http://newbalance.co.uk. Normally, checkboxes are designed to be ticked to opt in. In this case however, the user is required to tick to opt out.
"'Alexandra from Anaheim just saved $222 on her order' says one message next to an image of a bright, multicolored dress. [...] But “Alexandra from Anaheim” did not buy the dress. She does not exist."