NowTV

Now TV takes subscribers wishing to cancel through multiple screens asking them if they're sure they wish to cancel before letting them select 'I still want to cancel'.

An example of the "hard to cancel" dark pattern.

I signed up to @NOW at a reduced price of £5.99 (normally £9.99) as part of a 3 month special offer, Today I decided to cancel my subscription, To dissuade me from cancelling my subscription, @NOW threaten to increase my price for the remainder of my contract to the original £9.99. Ironic that NOW is home to characters like Joker and The Night King, cause this is a perfect example of scum and villainy if I’ve ever seen it. @darkpatterns