Now TV takes subscribers wishing to cancel through multiple screens asking them if they're sure they wish to cancel before letting them select 'I still want to cancel'.
JamieJBartlett
August 4, 2020
An example of the "hard to cancel" dark pattern.
Gareth Crossan
August 24, 2022
I signed up to @NOW at a reduced price of £5.99 (normally £9.99) as part of a 3 month special offer, Today I decided to cancel my subscription, To dissuade me from cancelling my subscription, @NOW threaten to increase my price for the remainder of my contract to the original £9.99. Ironic that NOW is home to characters like Joker and The Night King, cause this is a perfect example of scum and villainy if I’ve ever seen it. @darkpatterns
Thisistomok
April 19, 2023