Deceptive Design – formerly
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Top Coat

Top Coat: Pressured selling.

Airtable ID


Pressured Selling on On adding a product to cart, a popup appears asking the user to upgrade their purchase.

Feb 21, 2021

Mathur, Arunesh; Acar, Gunes; Friedman, Michael J.; Lucherini, Elena; Mayer, Jonathan; Chetty, Marshini; Narayanan, Arvind | Feb 21, 2021