"Still raising cash off stealing Top Secret documents."
"LAST CHANCE... We won't email you again." (I got 10 more messages in the next seven hours.) It says I need to "RENEW" a membership I never had in the first place. Fake urgency of final contact to nudge action.
Before the American election we compared the experience of donating money to Donald Trump vs Joe Biden through their websites. Who uses dark patterns to trick users into donating more?
"A group of researchers at Princeton University’s Center for Information Technology Policy (CITP) has just published the findings of its research into a collection of 100,000 political emails, including those from the Trump campaign. It found that the majority of emails used “dark patterns” to manipulate voters and trick donors."
"Whereas some campaigns might communicate with supporters for the purpose of grass-roots organizing, the Trump emails I receive have only one purpose: to gin up contributions. And the solicitations are unlike any I’ve ever seen. Tonally, they diverge wildly from those of past presidential campaigns — or from anything that might be termed “presidential” at all."
"A new study out of Princeton shows that the vast majority of campaigns use dark patterns and clickbait subject lines to beg for donations."
Numerous dark patterns employed by the Trump campaign.
Trump Headquarters sent out this email with a biased “poll” shaming users into selecting the first option. Selecting the first option takes the user to a page asking for money. If you select the second option, it takes the user to a page asking if they stand with Trump.