Prices on Wish were personalised, based on location and purchase behaviour. The platform failed to inform its customers about this. Following the ACM's demands the company has decided to end its price personalisation in the EU.
I hate stuff like this, came across this one recently on @WishShopping. Also important to note, this only, modal comes up after you submit a form of checkboxes, where the last box resubscribes you to a weekly drip campaign