Yahoo uses trick wording. The button labelled "No, cancel" actually means "cancel the cancellation" and causes the user to stay subscribed.
th3userscene
February 5, 2019
Yahoo distracts users that are updating their security preferences with a huge ad.
Gray et al.
April 10, 2017
Yahoo uses confusing options when trying to unsubscribe from their newsletter.
Gray et al.
March 9, 2017
Dark #UX pattern spotted on @yahoomail - ads are styled to look like unread emails, making it too easy for users to accidentally click on the ad and drive revenue to Yahoo and their advertisers.
Emilia_Totzeva
January 28, 2020
Trying to unsubscribe from @Yahoo/@verizonmedia
MCSeb
November 22, 2019
Trying to unsubscribe, so which option is colored, buttonized, front and center? Cancel, of course.
BrianHershey
August 30, 2019
https://consent.yahoo.com/consent shame on you; on big easy button to accept or masses of well buried individual links to reject?
DHMeagher
May 9, 2019