Yelp disguises ads to look similar to customer reviews, and puts them in the same area as reviews are posted.

Yelp
|
Gray et al.
|
August 1, 2017

Oh hey @Yelp

@darkpatterns:

“We’ve updated our Terms of Service and Privacy Policy”

Click ’OK’ -> banner disappears

New policy lets friends ‘check you in’, shares city w/ co’s, adds arbitration clause in ToS

PP diff: https://diffchecker.com/IyAWdaAb

ToS diff: https://diffchecker.com/Axd8qn4W

Yelp
|
ashk4n
|
April 10, 2019