The defendant is a marketing company that distributes pink boxes which target pregnant mothers that include samples, special offers and information sheets for future parents. This personal data was then transferred by the defendant to third parties in exchange for the aforementioned offers and samples. But the defendant failed to provide the complainant with clear and transparent information about the processing of her personal data, including the transfer of data to third parties. Additionally, the complainant was able to easily enter into an agreement with the defendant by filling out a registration form and receiving a pink box, but found it difficult to withdraw her consent and stop receiving unwanted phone calls from the defendant's partners. The case deals with a classic example of hard to cancel where it is harder to opt out from the commercials, as when The complainant subsequently decided to withdraw her consent, even after having exercised her right, the complainant still received unwanted phone calls from partners of the defendant in connection with certain promotions. The defendant had breached Article 5 of the GDPR as well as article 13 due to the lack of transparency as the defendant was renting and/or selling personal data for commercial purposes via its partners without informing the consumers about these processings in a clear and comprehensible manner. The defendant also violated Article 6 of the GDPR, as there could not have been a free, explicit, informed, and unambiguous permission granted by the customers as there was in this case: a) Clearly not informed; b) - not specific (because accepting the boxes required consent for the transfer of data); c) - not given voluntarily (as the lack of consent involved the loss of some benefits).