Federal Trade Commission v. Effen Ads, LLC

$1.5 million in fined


Effen Ads tricked users by sending spam emails that falsely claimed endorsements from news organizations and celebrities to promote fraudulent schemes.

Our analysis

Effen Ads, LLC and its owners collaborated with an affiliate marketing network, W4 LLC, to promote a fraudulent work-from-home scheme using spam emails sent to consumers. These emails falsely claimed to be from reputable news organizations like CNN or Fox News in the "from" lines and misleadingly suggested endorsements from well-known figures like Warren Buffett and Suze Orman in the "subject" lines.
- The case revealed that these deceptive emails directed recipients to websites featuring fabricated news stories and false celebrity endorsements. Upon clicking the links, consumers were redirected to websites promoting Effen Ads' work-from-home schemes, which operated under various brand names.
This deceptive practice not only violated Section 5(a)(1) of the CAN-SPAM Act, 15 U.S.C. § 7704(a)(1), but also relied on fake social proof to deceive consumers.


Effen Ads has been ordered to pay more than $1.4 million and is prohibited from misrepresenting or assisting others in misrepresenting material facts, including claims involving celebrity endorsements, truthful endorsements, independent user endorsements, impartial reviews, typical consumer experiences, objective news reports, and independent product testing.


Federal Trade Commission and Effen Ads, LLC

Case number


Related deceptive patterns

Related laws

Legal enforcement database by Leiser, Santos and Doshi

The information about laws and cases on this website is brought to you by the Leiser, Santos and Doshi enforcement database.

About us