‹ All enforcement USA
In the Matter of Lord & Taylor
Case summary
Lord & Taylor was charged for misleading consumers with undisclosed paid promotions and influencer endorsements.
Our analysis
Outcome
In the case outcome, Lord & Taylor is bound by a proposed consent order that forbids them from misrepresenting paid commercial advertising as originating from an independent or objective source. The order also prevents the company from falsely portraying endorsers as independent or ordinary consumers and mandates the disclosure of any undisclosed material connections between the company and influencers or endorsers. Additionally, it implements a monitoring and review program for the company's endorsement campaigns.
Parties
Federal Trade Commission and Lord & Taylor, LLC