Deceptive Patterns
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Norwegian Consumer Council complaint against Amazon Prime

Jurisdiction
EU
Authority
Norwegian Consumer Protection Authority
Date
1 Jul 2022
Case number
Media/2021/01
Outcome
Changes made to cancellation practices

Case summary

Consumer Council takes legal action against Amazon over obstructive Amazon Prime cancellation process.

Our analysis

Outcome

The European Commission, along with consumer authorities from EU member states, including ACM, has reached an agreement with Amazon, ensuring that Amazon Prime users can easily cancel their subscriptions with just two clicks.

Parties

European Consumer Organisation (BEUC), Norwegian Consumer Council, Transatlantic Consumer Dialogue and Amazon Prime

View the decision

Related deceptive patterns

Hard to cancel ›The user finds it easy to sign up or subscribe, but when they want to cancel they find it very hard.

Related rules

Marketing Control Act - Section 6, 8 and 9 ›Unfair commercial practices, including misleading and aggressive tactics, are prohibited, targeting vulnerable groups and emphasizing disclosure of material information for informed consumer decisions.