Acknowledgments

I am extremely thankful to the kind folk who reviewed early versions of the manuscript and helped me improve it.

Professor Yvonne Rogers introduced me to HCI and interaction design many years ago and taught me throughout my undergraduate degree, masters and PhD. She also helped me with this book. Thank you, Yvonne.

The legal response to deceptive patterns is rapidly evolving, especially in the European Union. While in no sense is this book a legal text, I would like to thank Dr Mark Leiser at Vrije Universiteit Amsterdam for helping me make some sense of the legal landscape for regulating deceptive design.

I’d like to thank Cennydd Bowles who spent hours helping me unpick and rewrite some of the more tricky arguments in the book. He also helped me with the first talk I ever wrote on this topic, more than a decade ago.

I’d also like to thank Finn Lützow-Holm who guided me towards lots of useful themes and research. It’s become such a big area and Finn seems to be tapped into all of it.

Finally, I had a number of reviewers who asked to remain anonymous. You know who you are. Thank you.

Editor: Owen Gregory

Cover Art: Mia Brignull